More people are traveling nowadays with the easily accessible information online for destinations and traveling alone is seen as an exciting milestone for independence and growth. However, there are still many concerns travelers face when traveling alone.
By understanding the concerns of solo travelers, this project aims to tackle those issues and create a safe and enriching solo travel experience.
My Role
Product Designer
UX Researcher
Year
2022
Scope
6-Weeks
Individual
UI/UX Design
Tools
Figma
Whimsical
Problem
Solution
Solo travelers love the freedom and flexibility of traveling alone but they want to connect with others and feel safe during their travel.
Create a mobile companion app that will let people connect with others while they travel alone.
Insights
I conducted user interviews with six users and grouped their concerns with traveling into the chart below.
Travel History
Preparation
Dining
Social
Tech
Transport
Exploration
Safety
Key Findings
1
Travelers are greatly concerned with safety when traveling alone to a new city.
2
Travelers enjoy the spontaneous interactions and friendly conversations with strangers during their travel.
3
When exploring alone, travelers enjoy finding new places by themselves and experiencing local experiences.
Persona
After the user interviews, I created a persona based on the user behaviors and needs observed.
Wireframes
I created wireframes to explore the main features, layout, and flow for the app.
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Usability Testing
An early prototype for the app was created and tested with six users with task completion and feedback recorded.
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Branding
Logo
Color
Typography
Final App Design
The Onboarding process includes an engaging splash screen that introduces new features.
Main Screen
On the main screen, users will see the top recommendations for events & travel based on their current location.
Once they search for a new
city, the events will update.
Live Events
The live events feature allows users to look up events that are active and check-in to get more info & share their activity.
Group Activities
Under the Groups tab, users can find user-hosted activities and sign up for a group activity.
Users can add the activity to an upcoming trip.
Travel Safety
Under your profile, there are safe travel features that allow you to location share with friends & family and send status updates.
Inbox
Users can message friends or activity hosts in the inbox tab.
Journeys
In the user profile, users can find their gallery and yearly recap of their travels.
