Azio is a design-focused keyboard brand that creates premium workspace essentials.
To reflect their minimalist, design-focused philosophy, I redesigned their website with a brand-coherent style guide and updated their visual design to a modern, sleek aesthetic.
1. Brand consistency and visual coherency in the website design
2. Lack of mobile-friendly format when majority of audience are mobile users
Audit and analyze the existing user experience.
Develop ideas for improved user journey and consistency.
Iterate and tweak design with feedback from team.
How can we create a user experience on the website that is consistent with the brand and builds trust?
The first impression of visitors to the website is the homepage so I added a full-screen banner for more impact.
Trust badges underneath the main banner build consumer trust in the brand and adding in an "About" section gives a stronger statement of the history and mission of the brand.
Decreasing the space on the borders and increasing the negative space between sections adds more focus on the subject.
The main focus are the feature images, sections second, and descriptions last. I organized the cluttered text into clickable tabs.
Looking at the website traffic, most of the consumers are mobile users however Azio's website was not optimized for mobile-format so I created a user-friendly mobile experience.