El Segundo Art Walk: AR Experience
Once a year, El Segundo transforms into a vibrant hub of creativity for its annual art walk, inviting visitors to explore works by LA-based artists.
As part of this event, I collaborated with reality designers at Reality Experience Design to create a dynamic connection between the audience and the works by building interactive AR experiences. I planned and animated "Portals to Memory" by Nanibah Chacon and "Fresh Wave" by Phil Roberts for the El Segundo Brewing Co.
My Role
2D Animator
Client
Tools
After Effects
Photoshop
Scope
1 Month
Process
1
Concept
Collaborate with the team to plan animation methods and experience.
2
Compositing & Animating
Mask individual elements and animate smooth loops.
3
Implementation
Implement the full experience into Lens Studio.
Concept
To begin the project, our design team consulted with the original artist and the El Segundo Art Walk team & artists involved to ensure that our visions aligned with how we wanted the animated experience to come to life.
"Portals to Memory" original mural by Nanibah Chacon
We created a collection of references for complex animations such as the waves.
Wave animation references
Compositing + Animating for Mural
The direction for the mural was to animate the woman moving her hand and body gently with the wind blowing her hair. The second main animation would be to imitate movement in the waves and the crashing of the waves in a seamless loop.
First version woman animation with AfterEffects
Final version woman animation
The wave animation took several versions with different animation methods to create an effect of a constant stream. Our team decided that having a looping stroke would be the best method for mimicking constant movement after experimenting.
Early version wave animation with stroke wiggle effect
Early version wave animation with looping stroke effect
Compositing + Animating for Product
For Fresh Wave, we would need to animate the 2D art on several surfaces including a beer can and a large-format banner. I would also need to break down the surfer into pieces to build two different poses from one artwork.
Surfer pose 2 constructed from pose 1 pieces
Surfer main pose animation
Implementing into Lens Studio
In order to ensure the animations were optimized and animated properly into Lens Studio, I worked with our developer to test each animation in the 3D space and make revisions as needed.
3D Animations in AR space by Christian Enriquez
Final Design
Fresh Waves AR Experience on Beer Can
Event Impact
The launch was a success with the experience being played and viewed over 800,000 times by attendees for the one day event. The success of the ESAW AR project helped to promote El Segundo's local art scene and its innovations, and the Art Walk will be likely to feature more AR pieces in the next five years.
Audience experiencing AR mural experience with Snapchat
Experience it in Person
The Portals to Memory AR mural experience and Fresh Wave AR experiences are still available to try out!
